{"id":110,"date":"2016-03-01T07:00:14","date_gmt":"2016-03-01T05:00:14","guid":{"rendered":"https:\/\/banksy.sk\/?p=110"},"modified":"2017-05-03T14:51:27","modified_gmt":"2017-05-03T12:51:27","slug":"linkbuilding-outreach","status":"publish","type":"post","link":"https:\/\/banksy.sk\/linkbuilding-outreach\/","title":{"rendered":"Tret\u00ed mesiac: Linkbuilding a outreach"},"content":{"rendered":"

\u010eal\u0161\u00ed mesiac fungovania mojej anglickej str\u00e1nky<\/a> je za mnou a\u00a0tu je nov\u00fd update.<\/p>\n

Str\u00e1nka sa vidite\u013ene zlep\u0161uje a pos\u00fava \u010falej, a to napriek tomu, \u017ee na \u0148u nem\u00e1m to\u013eko \u010dasu, ko\u013eko by som chcel. Ka\u017ed\u00fd de\u0148 sa jej m\u00f4\u017eem venova\u0165 tak 1-2 hodiny, a cez v\u00edkend mo\u017eno o\u00a0trochu viac. Napriek tomu n\u00e1v\u0161tevnos\u0165 oproti janu\u00e1ru vzr\u00e1stla, z\u00edskal som nov\u00e9 linky, obsah rastie, st\u00fapam v\u00a0SERP, tak\u017ee celkovo spokojnos\u0165. Jedin\u00e9 negat\u00edvum s\u00fa pr\u00edjmy, ktor\u00e9 s\u00fa zatia\u013e nulov\u00e9, ale s\u00a0n\u00e1v\u0161tevnos\u0165ou, ktor\u00fa m\u00e1m ani in\u00e9 asi nem\u00f4\u017eu by\u0165.<\/p>\n

Obsah a monetiz\u00e1cia<\/h2>\n

Vo febru\u00e1ri som pridal 7\u00a0nov\u00fdch \u010dl\u00e1nkov, ka\u017ed\u00fd so zhruba 1000 slovami. 5\u00a0z nich s\u00fa v\u0161eobecn\u00e9 informa\u010dn\u00e9 \u010dl\u00e1nky a\u00a02 s\u00fa recenzie r\u00f4znych produktov s\u00favisiacich s\u00a0mojou niche. V\u00a0recenzi\u00e1ch je samozrejme p\u00e1r textov\u00fdch affiliate linkov (Amazon UK), tak\u017ee potenci\u00e1l na monetiz\u00e1ciu rastie. \ud83d\ude42 Nejak\u00e9 kliky sa u\u017e objavili, ale konverzia je nulov\u00e1, \u010do m\u00f4\u017ee s\u00favisie\u0165 aj s\u00a0t\u00fdm, \u017ee priemern\u00e1 cena produktov, ktor\u00e9 som recenzoval je okolo 300 libier. \ud83d\ude42 Preto som do mixu hodil nie\u010do lacnej\u0161ie a jedna z\u00a0t\u00fdch nov\u00fdch recenzi\u00ed je roben\u00e1 na knihy o\u00a0mojej niche, ktor\u00e9 stoja okolo 15-20 libier.<\/p>\n

Takto vyzer\u00e1 poz\u00edcia mojich k\u013e\u00fa\u010dov\u00fdch slov v Google UK (v\u0161etky \u010dl\u00e1nky s\u00fa zaindexovan\u00e9,\u00a01 KS je u\u017e v Top 10, 12 je v Top 30):<\/p>\n

\"klucove<\/p>\n

Linkbuilding \/ outreach<\/h2>\n

So skromn\u00fdm linkbuildingom som za\u010dal u\u017e v\u00a0janu\u00e1ri a\u00a0vo febru\u00e1ri som \u010falej pokra\u010doval.<\/p>\n

Nebudem do podrobna rozobera\u0165 ka\u017ed\u00fd jeden link, ktor\u00fd som vytvoril, ale za\u010dal som prid\u00e1va\u0165 manu\u00e1lne koment\u00e1re na blogoch, ktor\u00e9 sa venuj\u00fa mojej niche, pridal som str\u00e1nku do niektor\u00fdch agreg\u00e1torov blogov (alltop.com<\/a> s\u00a0DA77<\/a> napr\u00edklad), pridal som p\u00e1r pr\u00edspevkov na relevantn\u00e9 f\u00f3r\u00e1, k\u00fapil som si guest post na jednom blogu cez Fiverr, at\u010f.<\/p>\n

Sna\u017e\u00edm sa diverzifikova\u0165 anchor text<\/em>, ktor\u00fd pou\u017e\u00edvam, a tie\u017e nelinkova\u0165 len na moju homepage<\/em>, ale aj na moje 4 pil\u00e1rne \u010dl\u00e1nky<\/a>.<\/p>\n

Za\u010dal som tie\u017e s\u00a0opatrn\u00fdm email outreach<\/em> k\u00a0blogerom, ktor\u00ed maj\u00fa nejak\u00fa \u010d\u00edtanos\u0165 a autoritu v\u00a0mojej niche. Napriek tomu, \u017ee im zatia\u013e nem\u00e1m ve\u013emi \u010do pon\u00faknu\u0165, pri\u0161iel som s\u00a0troma met\u00f3dami, ktor\u00e9 funguj\u00fa aj ke\u010f ste za\u010d\u00ednaj\u00faci blogger vo svojej niche.<\/p>\n

1. Infografika<\/h4>\n

V\u00a0prvej met\u00f3de som sa zameral na, volajme ich stredne nav\u0161tevovan\u00e9 blogy v\u00a0mojej niche, ktor\u00e9 oslovujem s infografikou, ktor\u00fa som si nechal vytvori\u0165 k\u00a0jedn\u00e9mu z\u00a0mojich \u010dl\u00e1nkov. Za 40 euro mi ju spravilo \u0161ikovn\u00e9 diev\u010da z jaspravim.sk. P\u00f4vodne som s\u00a0infografikou vlastne nepo\u010d\u00edtal, ale nejak tak vyplynula z\u00a0\u010dl\u00e1nkov, ktor\u00e9 som potreboval.<\/p>\n

Infografika m\u00f4\u017ee by\u0165 dobr\u00fd sp\u00f4sob linkbuildingu, ak vytvor\u00edte nie\u010do, na \u010do in\u00ed blogeri radi odk\u00e1\u017eu. T\u00e1 moja nevyzer\u00e1 \u00faplne amat\u00e9rsky, no je sk\u00f4r zameran\u00e1 na inform\u00e1cie ako na kr\u00e1sny dizajn. T\u00fdka sa jednej ot\u00e1zky, ktorou sa \u013eudia v\u00a0tejto niche dos\u0165 zaoberaj\u00fa, tak\u017ee d\u00fafam, \u017ee mi \u010dasom vynesie p\u00e1r linkov.<\/p>\n

Takto som bol \u00faspe\u0161n\u00fd s bloggerom, ktor\u00e9mu som poslal tento\u00a0email:<\/p>\n

\"email<\/p>\n

Vid\u00edte, \u017ee som v\u00a0prvom emaily o\u00a0\u017eiaden link ne\u017eiadal, sk\u00f4r prosil o\u00a0radu s blogom. Nato mi pri\u0161la t\u00e1to odpove\u010f:<\/p>\n

\"email<\/p>\n

A link je na svete.<\/p>\n

2. Expert panel<\/h4>\n

Druh\u00e1 met\u00f3da sa zameriava na skuto\u010dn\u00e9 autority v\u00a0mojej niche, ktor\u00e9 som po\u017eiadal o\u00a0group interview<\/em>. Nie je to vlastne interview, sk\u00f4r jedna jednoduch\u00e1 ot\u00e1zka, ktor\u00fa som poslal asi 15\u00a0expertom v\u00a0mojej niche. Z\u00a015 \u013eud\u00ed mi poslalo odpovede 12, a\u00a0tie som publikoval v\u00a0novom \u010dl\u00e1nku, kde som aj\u00a0linkol str\u00e1nky v\u0161etk\u00fdch expertov. Samozrejme, \u017ee som im nezabudol posla\u0165 email po zverejnen\u00ed \u010dl\u00e1nku, aby o\u00a0\u0148om vedeli a\u00a0mohli ho \u010falej sharova\u0165. \ud83d\ude42<\/p>\n

Okrem toho, \u017ee tak\u00fdmto sp\u00f4sobom dost\u00e1vate zadarmo obsah na svoju str\u00e1nku, je ve\u013emi ve\u013ek\u00e1 \u0161anca, \u017ee niektor\u00ed z\u00a0\u013eud\u00ed, ktor\u00fdch ste oslovili spomen\u00fa tento \u010dl\u00e1nok na svojom blogu\/ soci\u00e1lnom profile. Ka\u017ed\u00fd \u010dlovek je predsa r\u00e1d pova\u017eovan\u00fd za experta, a\u00a0tie\u017e je\u00a0r\u00e1d spom\u00ednan\u00fd v\u00a0spolo\u010dnosti in\u00fdch autor\u00edt v\u00a0svojej niche.<\/p>\n

Postup ako na tak\u00fdto expert roundup<\/em> je pop\u00edsan\u00fd na tomto blogu<\/a>, aj s\u00a0pr\u00edkladmi emailov, ktor\u00e9 som prisp\u00f4sobil a\u00a0pou\u017eil. Toto je email, ktor\u00fd som posielal:<\/p>\n

Hi there,<\/em><\/p>\n

I\u2019m a huge fan of your [niche] blog!<\/em><\/p>\n

The reason I\u2019m contacting you today is because I\u2019m doing a group expert interview on my [niche] blog and think many UK readers would love to know your answer to this question:<\/em><\/p>\n

[Ot\u00e1zka]<\/em><\/p>\n

Thanks in advance!<\/em><\/p>\n

Cheers,<\/em><\/p><\/blockquote>\n

Dopadlo to ve\u013emi dobre: z 12 blogerov takmer ka\u017ed\u00fd dal m\u00f4j \u010dl\u00e1nok na svoj facebook\/twitter. \u010co je ale d\u00f4le\u017eitej\u0161ie, z\u00edskal som aj 2 linky z ich blogov.<\/p>\n

3. Recenzie<\/h4>\n

Email outreach<\/em> je zd\u013ahav\u00e1 cesta, tak\u017ee som sa rozhodol e\u0161te o\u00a0jeden sp\u00f4sob z\u00edskavania linkov – recenzie produktov, ktor\u00e9 s\u00favisia s\u00a0mojou niche.<\/p>\n

Na str\u00e1nke Bloggers Required<\/a> som dal (za 36 libier) inzer\u00e1t o\u00a0tom, \u017ee h\u013ead\u00e1m bloggerov, ktor\u00ed maj\u00fa z\u00e1ujem recenzova\u0165 produkty. Ako odmenu som pon\u00fakol to, \u017ee si m\u00f4\u017eu ten recenzovan\u00fd produkt necha\u0165, za to mi ale daj\u00fa do-follow<\/em> link. Samozrejme, \u017ee v\u0161etky produkty som musel k\u00fapi\u0165 za svoje, tak\u017ee som si vybral jeden, ktor\u00fd s\u00favis\u00ed s\u00a0mojou niche a\u00a0stoj\u00ed \u201elen\u201c 22 libier. \u010ci\u017ee v\u00a0podstate plat\u00edm 22 libier za 1 link. \u010ci je to ve\u013ea, pos\u00fa\u010fte sami.<\/p>\n

Na inzer\u00e1t sa mi prihl\u00e1silo viac ako 100 \u013eud\u00ed s\u00a0blogmi r\u00f4znej kvality, ale nakoniec som si vybral 3. V\u0161etko ve\u013emi kvalitn\u00e9 UK blogy, s\u00a0autoritou (DA30+), \u017eiadne PR blogy. T\u00fdm zvy\u0161n\u00fdm som nap\u00edsal email, \u017ee \u010fakujem, a\u00a0\u017ee sa mo\u017eno ozvem nesk\u00f4r. Skvel\u00e1 vec na Bloggers Required\u00a0je, \u017ee dost\u00e1vate emailov\u00e9 adresy v\u0161etk\u00fdch z\u00e1ujemcov, a\u00a0tie sa mi mysl\u00edm e\u0161te m\u00f4\u017eu z\u00eds\u0165.<\/p>\n

Soci\u00e1lne m\u00e9di\u00e1<\/h2>\n

Vo febru\u00e1ri som veselo zdie\u013eal svoj content<\/em> na v\u0161etk\u00fdch platform\u00e1ch, a\u00a0aj ke\u010f som minule vravel, \u017ee \u013eudia najviac reaguj\u00fa na twitteri, najviac som sa asi venoval facebooku.<\/p>\n

Takto som na tom zatia\u013e s fan\u00fa\u0161ikmi\/ sleduj\u00facimi\/ odberate\u013emi:<\/p>\n

    \n
  • Facebook: 44\u00a0(+24 oproti janu\u00e1ru)<\/li>\n
  • Twitter: 26\u00a0(+14)<\/li>\n
  • Pinterest: 10\u00a0(+10)<\/li>\n
  • Google plus: 3\u00a0(+1)<\/li>\n
  • Youtube: 0<\/li>\n
  • Email: 1 (+1)<\/li>\n<\/ul>\n

    N\u00e1v\u0161tevnos\u0165<\/h2>\n

    N\u00e1v\u0161tevnos\u0165 zasa nar\u00e1stla, ale st\u00e1le je mizern\u00e1. Ten v\u00fdrazn\u00fd n\u00e1rast ku koncu mesiaca na grafe dole je d\u00f4sledok m\u00f4jho \u010dl\u00e1nku s panelom expertov. Inak je denn\u00e1 n\u00e1v\u0161tevnos\u0165 priemerne okolo 10 unik\u00e1tov.<\/p>\n

    \"navstevnost\"<\/p>\n

    M\u00f4j pl\u00e1n je, dosta\u0165 sa na 100 unik\u00e1tov denne z\u00a0Google search do konca m\u00e1ja. Pri n\u00e1v\u0161tevnosti 3000 unik\u00e1tov mesa\u010dne potom \u010dak\u00e1m okolo 100 euro pr\u00edjmov, \u010do je skromn\u00fd odhad pod\u013ea toho, \u010do som videl pri in\u00fdch Amazon affiliate str\u00e1nkach.\u00a0Samozrejme ide tam aj o ak\u00fa n\u00e1v\u0161tevnos\u0165 p\u00f4jde, tzn. \u010di v nej bude dos\u0165 \u013eud\u00ed vo f\u00e1ze nakupovania. O t\u00fdchto \u013eud\u00ed sa budem sna\u017ei\u0165 \u010fal\u0161\u00edmi recenziami produktov v mojej niche.<\/p>\n

    Pod\u013ea Search Console, pri 1256 zobrazeniach za febru\u00e1r, m\u00e1m 46\u00a0klikov (3,66% CTR).<\/p>\n

    Ako sa mi darilo minul\u00fd mesiac<\/h2>\n

    N\u00e1klady za febru\u00e1r 2016<\/strong><\/p>\n

      \n
    • \u010cl\u00e1nky: 133,5 dol\u00e1rov (123 euro)<\/li>\n
    • Facebook ads: 9\u00a0libier (11,50 euro)<\/li>\n
    • Infografika: 40 euro<\/li>\n
    • Produkty na recenzovanie: 66 libier (85 euro)<\/li>\n
    • Inzer\u00e1t na Bloggers Required:\u00a036\u00a0libier (46 euro)<\/li>\n
    • Fiverr: 5 dol\u00e1rov (4,50 euro)<\/li>\n<\/ul>\n

      N\u00e1klady za febru\u00e1r 2016 celkom: 310 euro<\/span><\/p>\n

      V\u00fdnosy za febru\u00e1r 2016<\/strong><\/p>\n

      V\u00fdnosy za febru\u00e1r 2016 celkom: 0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

      \u010eal\u0161\u00ed mesiac fungovania mojej anglickej str\u00e1nky je za mnou a\u00a0tu je nov\u00fd update. Str\u00e1nka sa vidite\u013ene zlep\u0161uje a pos\u00fava \u010falej, a to napriek tomu, \u017ee na \u0148u nem\u00e1m to\u013eko \u010dasu, ko\u013eko by som chcel. Ka\u017ed\u00fd de\u0148 sa jej m\u00f4\u017eem venova\u0165 tak 1-2 hodiny, a cez v\u00edkend mo\u017eno o\u00a0trochu viac. Napriek tomu n\u00e1v\u0161tevnos\u0165 oproti janu\u00e1ru vzr\u00e1stla, z\u00edskal som nov\u00e9 linky, obsah rastie, st\u00fapam v\u00a0SERP, tak\u017ee celkovo spokojnos\u0165. Jedin\u00e9 negat\u00edvum s\u00fa pr\u00edjmy, ktor\u00e9 s\u00fa zatia\u013e nulov\u00e9, ale s\u00a0n\u00e1v\u0161tevnos\u0165ou, ktor\u00fa m\u00e1m ani in\u00e9 asi nem\u00f4\u017eu by\u0165. Obsah a monetiz\u00e1cia Vo febru\u00e1ri som pridal 7\u00a0nov\u00fdch \u010dl\u00e1nkov, ka\u017ed\u00fd so zhruba 1000 slovami. 5\u00a0z nich s\u00fa <\/p>\n","protected":false},"author":3,"featured_media":294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"yoast_head":"\nTret\u00ed mesiac: Linkbuilding a outreach | Banksy.sk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/banksy.sk\/linkbuilding-outreach\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tret\u00ed mesiac: Linkbuilding a outreach | Banksy.sk\" \/>\n<meta property=\"og:description\" content=\"\u010eal\u0161\u00ed mesiac fungovania mojej anglickej str\u00e1nky je za mnou a\u00a0tu je nov\u00fd update. Str\u00e1nka sa vidite\u013ene zlep\u0161uje a pos\u00fava \u010falej, a to napriek tomu, \u017ee na \u0148u nem\u00e1m to\u013eko \u010dasu, ko\u013eko by som chcel. Ka\u017ed\u00fd de\u0148 sa jej m\u00f4\u017eem venova\u0165 tak 1-2 hodiny, a cez v\u00edkend mo\u017eno o\u00a0trochu viac. Napriek tomu n\u00e1v\u0161tevnos\u0165 oproti janu\u00e1ru vzr\u00e1stla, z\u00edskal som nov\u00e9 linky, obsah rastie, st\u00fapam v\u00a0SERP, tak\u017ee celkovo spokojnos\u0165. Jedin\u00e9 negat\u00edvum s\u00fa pr\u00edjmy, ktor\u00e9 s\u00fa zatia\u013e nulov\u00e9, ale s\u00a0n\u00e1v\u0161tevnos\u0165ou, ktor\u00fa m\u00e1m ani in\u00e9 asi nem\u00f4\u017eu by\u0165. 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