{"id":570,"date":"2017-09-01T11:55:00","date_gmt":"2017-09-01T09:55:00","guid":{"rendered":"https:\/\/banksy.sk\/?p=570"},"modified":"2017-09-01T18:23:41","modified_gmt":"2017-09-01T16:23:41","slug":"ako-robim-obsah","status":"publish","type":"post","link":"https:\/\/banksy.sk\/ako-robim-obsah\/","title":{"rendered":"Ako rob\u00edm obsah"},"content":{"rendered":"<p>Je to asi trochu zjednodu\u0161ovanie a niekde som to u\u017e mysl\u00edm aj p\u00edsal, ale e\u0161te raz to zopakujem &#8211; \u00faspech affil projektu, ktor\u00fd \u017eije z\u00a0organickej n\u00e1v\u0161tevnosti stoj\u00ed na 3 hlavn\u00fdch pilieroch: <em>obsah, linkbuilding <\/em>a<em>\u00a0rozbor\/h\u013eadanie k\u013e\u00fa\u010dov\u00fdch slov<\/em>.<\/p>\n<p>Samozrejme je tu aj kopec in\u00fdch vec\u00ed, ktor\u00e9 si treba odsledova\u0165, no tieto tri beriem ako tak\u00e9 z\u00e1kladn\u00e9 piliere pre moje vlastn\u00e9 projekty. O\u00a0linkbuildingu som u\u017e <a href=\"https:\/\/banksy.sk\/ako-robim-linkbuilding\/\">p\u00edsal<\/a>, a teraz sa chcem podeli\u0165 o\u00a0svoj n\u00e1zor na obsah.<\/p>\n<h2>Ak\u00fd obsah z\u00edskavam<\/h2>\n<p>\u010cl\u00e1nky na svojich affil weboch by som v\u00a0z\u00e1sade rozdelil do 3 kateg\u00f3ri\u00ed:<\/p>\n<h3>1. Informa\u010dn\u00e9<\/h3>\n<p>Maj\u00fa zhruba 500-700 slov a\u00a0zameriavaj\u00fa sa na longtailov\u00e9 fr\u00e1zy, ktor\u00e9 vyh\u013ead\u00e1vaj\u00fa \u013eudia, ktor\u00ed potrebuj\u00fa nejak\u00e9 inform\u00e1cie o\u00a0niche, v\u00a0ktorej som. Typick\u00e9 s\u00fa <em>\u201cHow to&#8230;\u201c<\/em> fr\u00e1zy, kde \u013eudia h\u013eadaj\u00fa odpove\u010f na nejak\u00fa ot\u00e1zku, ktor\u00e1 ich tr\u00e1pi. Aj ke\u010f \u00fa\u010delom t\u00fdchto \u010dl\u00e1nkov nie je priamo pred\u00e1va\u0165, maj\u00fa pre m\u0148a nieko\u013eko v\u00fdznamov:<\/p>\n<ul>\n<li>Jednak dod\u00e1vaj\u00fa ur\u010dit\u00fa autoritu m\u00f4jmu webu &#8211; tak aby to nevyzeralo, \u017ee ide o \u010disto affil projekt, ktor\u00e9 v\u00e1m len pods\u00fava affil linky (ok, koho chceme oklama\u0165, \u017ee?).<\/li>\n<li>Po druh\u00e9, v\u00a0takomto \u010dl\u00e1nku linkujem, cez intern\u00e9 odkazy, na m\u00f4j pil\u00e1rny \u201cBest XXX\u201c \u010dl\u00e1nok (pozri bod 3) a\u00a0utvrdzujem Google v\u00a0tom, aby ho rankol na k\u013e\u00fa\u010dov\u00e9 slov\u00e1, ktor\u00e9 chcem.<\/li>\n<li>Po tretie, linkbuilding na \u010dl\u00e1nok, ktor\u00fd nem\u00e1 affil linky a\u00a0rie\u0161i nejak\u00fd zauj\u00edmav\u00fd probl\u00e9m je \u013eah\u0161\u00ed ako priamo na pil\u00e1rny affil \u010dl\u00e1nok, ktor\u00fd m\u00e1 prim\u00e1rny \u00fa\u010del pred\u00e1va\u0165. Tie\u017e sa napr\u00edklad \u013eah\u0161ie propaguj\u00fa tak\u00e9to \u010dl\u00e1nky cez Facebook. <em>Linkjuice<\/em> z\u00a0tak\u00fdchto linkov potom pres\u00favam cez intern\u00e9 odkazy na m\u00f4j \u201cBest XXX\u201c \u010dl\u00e1nok.<\/li>\n<\/ul>\n<h3>2. Recenzie<\/h3>\n<p>Maj\u00fa zhruba 700-1000 slov a\u00a0pokr\u00fdvaj\u00fa jeden konkr\u00e9tny produkt. S\u00fa to \u010dl\u00e1nky, ktor\u00e9 sa zameriavaj\u00fa na k\u013e\u00fa\u010dov\u00e9 slovo (KS) v\u00a0tvare meno produktu + review.<\/p>\n<p>Tak\u00e9to KS maj\u00fa relat\u00edvne n\u00edzke vyh\u013ead\u00e1vanie (v z\u00e1vislosti od niche od 10 \u2013 500 vyh\u013ead\u00e1van\u00ed mesa\u010dne), no ak m\u00e1te tak\u00fdchto recenzi\u00ed p\u00e1r desiatok na webe, tak sa to u\u017e nazbiera.<\/p>\n<p>Okrem toho, \u013eudia, ktor\u00ed vyh\u013ead\u00e1vaj\u00fa tieto KS maj\u00fa ve\u013emi jasn\u00fd n\u00e1kupn\u00fd z\u00e1mer a\u00a0preto tak\u00e9to recenzie celkom dobre konvertuj\u00fa. Pou\u017e\u00edvam ich tie\u017e na podporu m\u00f4jho \u201cBest XXX\u201c \u010dl\u00e1nku, na ktor\u00fd ka\u017ed\u00e1 recenzia v\u00a0danej kateg\u00f3rii linkuje.<\/p>\n<h3>3. \u010cl\u00e1nky o najlep\u0161\u00edch produktoch \/ \u201cBest XXX\u201c<\/h3>\n<p>Toto s\u00fa pil\u00e1rne \u010dl\u00e1nky s\u00a0v\u00fdberom t\u00fdch najlep\u0161\u00edch produktov pre dan\u00fa kateg\u00f3riu, napr. <em>Best Gun Safe<\/em> z\u00a0m\u00f4jho pr\u00edkladu <a href=\"https:\/\/banksy.sk\/hladam-svoju-niche\/\">minule<\/a>. Tak\u00fdto \u010dl\u00e1nok m\u00e1m pre ka\u017ed\u00fa kateg\u00f3riu jeden, zhruba v rozsahu 2000-3000 slov. Videl som aj \u010dl\u00e1nky s\u00a05000+ slovami, no mne zatia\u013e celkom funguj\u00fa aj tie krat\u0161ie.<\/p>\n<p>Niekde na za\u010diatku tak\u00e9hoto \u010dl\u00e1nku je porovn\u00e1vacia tabu\u013eka, ktor\u00e1 preh\u013eadne uk\u00e1\u017ee v\u0161etky produkty ved\u013ea seba a\u00a0je z\u00a0nej jasn\u00e9, ktor\u00fd z\u00a0produkt je tam najlep\u0161\u00ed. Odkazuje na individu\u00e1lne recenzie a\u00a0tie\u017e s\u00fa tam samozrejme affil linky &#8211; ak si niekto chce pozrie\u0165 cenu produktu v\u00a0eshope, ktor\u00fd propagujem.<\/p>\n<p>Pod tabu\u013ekou s\u00fa potom zoraden\u00e9 minirecenzie jednotliv\u00fdch produktov, od najlep\u0161ieho produktu po ten \u201cnajhor\u0161\u00ed\u201d. Znovu m\u00e1 ka\u017ed\u00fd produkt 1 link na recenziu a 1 affil link id\u00faci do eshopu.<\/p>\n<p>Z m\u00f4jho testovania som do\u0161iel k\u00a0z\u00e1veru, \u017ee ak ned\u00f4jde ku konverzii z\u00a0porovn\u00e1vacej tabu\u013eky a\u00a0ani z\u00a0prv\u00fdch dvoch mini-recenzi\u00ed pod \u0148ou, tak u\u017e k\u00a0nej nepr\u00edde v\u00e4\u010d\u0161inou v\u00f4bec. \u010ci\u017ee minirecenzie v\u00a0porad\u00ed 3-10 (alebo ko\u013eko ich m\u00e1te) s\u00fa viac-menej ur\u010den\u00e9 len pre google, aby ste nabrali dostato\u010dn\u00fd po\u010det slov do \u010dl\u00e1nku.<\/p>\n<p>Moje weby sa sna\u017e\u00edm zameriava\u0165 na relat\u00edvne \u0161irok\u00fa niche, aby som v\u00a0nej mal nieko\u013eko kateg\u00f3ri\u00ed a\u00a0mohol ten web \u010falej rozv\u00edja\u0165 na rovnakej dom\u00e9ne.<\/p>\n<p>V mojom pr\u00edklade <em>Best Gun Safe<\/em>\u00a0&#8211; ak by som sa pustil do takejto niche, tak by som sa ur\u010dite sna\u017eil ma\u0165 brandovate\u013en\u00fa dom\u00e9nu. Cie\u013e by bolo pokry\u0165 v\u00a0bud\u00facnosti cel\u00fa <em>security niche<\/em>, aj ke\u010f prv\u00e1 <em>sub-niche<\/em> sa m\u00f4\u017ee t\u00fdka\u0165 len sejfov na zbrane.<\/p>\n<p>Takto by nejak vyzeralo prelinkovanie pre jednu kateg\u00f3riu (<em>Best Gun Safe<\/em>) na mojom webe:<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-575\" src=\"https:\/\/banksy.sk\/wp-content\/uploads\/2017\/09\/banksy.png\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/banksy.sk\/wp-content\/uploads\/2017\/09\/banksy.png 800w, https:\/\/banksy.sk\/wp-content\/uploads\/2017\/09\/banksy-300x200.png 300w, https:\/\/banksy.sk\/wp-content\/uploads\/2017\/09\/banksy-768x512.png 768w, https:\/\/banksy.sk\/wp-content\/uploads\/2017\/09\/banksy-656x437.png 656w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2>P\u00e1r slov o iWriteri<\/h2>\n<p>U\u017e som p\u00e1r kr\u00e1t spom\u00ednal, \u017ee v\u0161etky \u010dl\u00e1nky v\u00a0tejto chv\u00edli kupujem z\u00a0iWritera (u\u017e takmer 2 roky). Tu je nieko\u013eko sk\u00fasenost\u00ed, ktor\u00e9 m\u00e1m pre nakupovanie obsahu z\u00a0tohto webu:<\/p>\n<ol>\n<li>Ak\u00e9ko\u013evek dobr\u00e9 a\u00a0podrobn\u00e9 zadanie \u010dl\u00e1nku d\u00e1te, ak nem\u00e1te kvalitn\u00e9ho autora, tak na dobr\u00fd \u010dl\u00e1nok m\u00f4\u017eete zabudn\u00fa\u0165. Rad\u00edm priplati\u0165 si za kvalitu a\u00a0zamera\u0165 sa len na autorov, ktor\u00ed maj\u00fa najvy\u0161\u0161\u00ed level \u2013 <em>Elite Plus<\/em> (rating 4,85 a\u00a0viac). Oslovte ich napriamo a\u00a0p\u00fdtajte sa ich, \u010di s\u00fa ochotn\u00ed akceptova\u0165 aj ni\u017e\u0161ie fees ako je ich rating &#8211; ja im zvy\u010dajne pon\u00faknem <em>Elite level<\/em> fees. To znamen\u00e1 asi 20 dol\u00e1rov za 1000 slov, za \u010do u\u017e m\u00f4\u017eete ma\u0165 ve\u013emi dobr\u00fd \u010dl\u00e1nok. Ve\u013ea \u013eud\u00ed, ktor\u00ed maj\u00fa <em>Elite Plus level<\/em> je toti\u017e ochotn\u00fdch pracova\u0165 aj za menej, ke\u010f\u017ee <em>Elite Plus<\/em> pracovn\u00fdch pon\u00fak je \u010faleko menej ako autorov, ktor\u00ed s\u00fa na tejto \u00farovni.<\/li>\n<li>Ve\u013emi dobre si pre\u0161tudujte predch\u00e1dzaj\u00face hodnotenia autorov &#8211; \u010do sa v\u00a0nich p\u00ed\u0161e, hlavne v\u00a0t\u00fdch, ktor\u00e9 s\u00fa menej pozit\u00edvne. Tie\u017e si v\u0161\u00edmajte, \u010di n\u00e1hodou nie s\u00fa v\u0161etky hodnotenia len od 1-2 os\u00f4b, \u010do je v\u00e4\u010d\u0161inou <em>fake<\/em> hodnotenie, ktor\u00e9 si vedia nejak\u00fdm sp\u00f4sobom z\u00edska\u0165. Ak vid\u00edm, \u017ee niekto m\u00e1 len 40-50 super pozit\u00edvnych hodnoten\u00ed, od jedn\u00e9ho \u010dloveka, z\u00edskan\u00fdch za posledn\u00fd t\u00fd\u017ede\u0148, tak to nie je dobr\u00e1 vec.<\/li>\n<li>Nap\u00ed\u0161te podrobn\u00e9 zadanie svojho \u010dl\u00e1nku a\u00a0ak s\u00a0dan\u00fdm autorom len za\u010d\u00ednate, po\u0161lite mu aj p\u00e1r pr\u00edkladov toho, ako chcete, aby ten \u010dl\u00e1nok vyzeral. Ak \u010dl\u00e1nok po nap\u00edsan\u00ed mus\u00edte trochu upravova\u0165, po\u0161lite autorovi v\u00fdsledn\u00fa verziu, aby pochopil, \u010do presne urobil zle, a\u00a0aby sa rovnakej chybe nabud\u00face vyhol.<\/li>\n<li>Ak potrebujete dlh\u0161\u00ed \u010dl\u00e1nok s\u00a0viac ako 2000-3000 slovami, a\u00a0chcete trochu u\u0161etri\u0165, odpor\u00fa\u010dam rozdeli\u0165 ho do 2 \u010dast\u00ed. \u00davod a\u00a0prv\u00e9 2 produkty s\u00fa najd\u00f4le\u017eitej\u0161ie lebo ovplyv\u0148uj\u00fa<em> bounce rate<\/em> a\u00a0konverzie, tak tie by som ur\u010dite nechal nap\u00edsa\u0165 len ve\u013emi kvalitn\u00e9mu autorovi. Zvy\u0161ok je menej d\u00f4le\u017eit\u00fd, resp. bude ho \u010d\u00edta\u0165 len Google, tak\u017ee m\u00f4\u017eete oslovi\u0165 lacnej\u0161ieho autora.<\/li>\n<li>Toto je super d\u00f4le\u017eit\u00e1 vec, ktor\u00fa som pochopil a\u017e po nejakom \u010dase &#8211; na konverzie nepotrebujete dokonal\u00fd obsah! Nemus\u00edte nad ka\u017edou jednou vetou tr\u00e1vi\u0165 hodiny a\u00a0prem\u00fd\u0161\u013ea\u0165 \u010di je dos\u0165 dobr\u00e1. V\u00e4\u010d\u0161ina \u013eud\u00ed aj tak ne\u010d\u00edta obsah od slova do slova a\u00a0len r\u00fdchlo prejde cez najd\u00f4le\u017eitej\u0161ie body. Tie\u017e, cie\u013e nie je pred\u00e1va\u0165 produkt. Cie\u013e je <em>pre-selling<\/em>, tzn. poda\u0165 ur\u010dit\u00e9 mno\u017estvo u\u017eito\u010dn\u00fdch inform\u00e1ci\u00ed, navnadi\u0165 potenci\u00e1lneho z\u00e1kazn\u00edka a\u00a0posla\u0165 ho na Amazon s\u00a0va\u0161im <em>tracking cookie<\/em>. Amazon u\u017e urob\u00ed <em>selling<\/em> za v\u00e1s. Ak sa chcete na nie\u010do zamera\u0165, tak s\u00fa to prv\u00e9 2 paragrafy a popis najlep\u0161\u00edch 2 produktov.<\/li>\n<li>Ak n\u00e1jdete dobr\u00e9ho autora, ktor\u00fd v\u00e1m vyprodukuje kvalitn\u00fd obsah s\u00a0minimom dodato\u010dnej edit\u00e1cie, dr\u017ete sa ho ako klie\u0161\u0165. D\u00e1vajte mu <em>tips<\/em>, p\u00ed\u0161te mu chv\u00e1ly o tom ako super p\u00ed\u0161e, v\u00e1\u017ete si ho. Dlhodob\u00fd relationship s copywriterom je d\u00f4le\u017eit\u00fd. Ak za\u010dne by\u0165 po \u0148om dopyt a\u00a0bude musie\u0165 za\u010da\u0165 redukova\u0165 zak\u00e1zky, ur\u010dite sa nezbav\u00ed v\u00e1s.<\/li>\n<\/ol>\n<blockquote><p>No ak ste vydr\u017eali \u010d\u00edta\u0165 a\u017e do konca, ako bonus v\u00e1m prid\u00e1m vzory zadan\u00ed, ktor\u00e9 pou\u017e\u00edvam na v\u0161etky 3 typy \u010dl\u00e1nkov na iWriteri, ktor\u00e9 som spomenul vy\u0161\u0161ie. Prihl\u00e1ste sa do m\u00f4jho newslettera, a\u00a0po\u0161lem v\u00e1m ich (t\u00ed, ktor\u00ed s\u00fa prihl\u00e1sen\u00ed, ich u\u017e dostali). D\u00fafam, \u017ee sa v\u00e1m z\u00eddu.<\/p><\/blockquote>\n<script>(function() {\n\twindow.mc4wp = window.mc4wp || {\n\t\tlisteners: [],\n\t\tforms: {\n\t\t\ton: function(evt, cb) {\n\t\t\t\twindow.mc4wp.listeners.push(\n\t\t\t\t\t{\n\t\t\t\t\t\tevent   : evt,\n\t\t\t\t\t\tcallback: cb\n\t\t\t\t\t}\n\t\t\t\t);\n\t\t\t}\n\t\t}\n\t}\n})();\n<\/script><!-- Mailchimp for WordPress v4.8.6 - https:\/\/wordpress.org\/plugins\/mailchimp-for-wp\/ --><form id=\"mc4wp-form-1\" class=\"mc4wp-form mc4wp-form-20\" method=\"post\" data-id=\"20\" data-name=\"Main\" ><div class=\"mc4wp-form-fields\"><p>\r\n\t<label>E-mailov\u00e1 adresa: <\/label>\r\n\t<input type=\"email\" name=\"EMAIL\" placeholder=\"Va\u0161a e-mailov\u00e1 adresa\" required \/>\r\n<\/p>\r\n\r\n<p>\r\n\t<input type=\"submit\" value=\"\u00c1no, chcem!\" \/>\r\n<\/p><\/div><label style=\"display: none !important;\">Leave this field empty if you're human: <input type=\"text\" name=\"_mc4wp_honeypot\" value=\"\" tabindex=\"-1\" autocomplete=\"off\" \/><\/label><input type=\"hidden\" name=\"_mc4wp_timestamp\" value=\"1639700064\" \/><input type=\"hidden\" name=\"_mc4wp_form_id\" value=\"20\" \/><input type=\"hidden\" name=\"_mc4wp_form_element_id\" value=\"mc4wp-form-1\" \/><div class=\"mc4wp-response\"><\/div><\/form><!-- \/ Mailchimp for WordPress Plugin -->\n","protected":false},"excerpt":{"rendered":"<p>Je to asi trochu zjednodu\u0161ovanie a niekde som to u\u017e mysl\u00edm aj p\u00edsal, ale e\u0161te raz to zopakujem &#8211; \u00faspech affil projektu, ktor\u00fd \u017eije z\u00a0organickej n\u00e1v\u0161tevnosti stoj\u00ed na 3 hlavn\u00fdch pilieroch: obsah, linkbuilding a\u00a0rozbor\/h\u013eadanie k\u013e\u00fa\u010dov\u00fdch slov. Samozrejme je tu aj kopec in\u00fdch vec\u00ed, ktor\u00e9 si treba odsledova\u0165, no tieto tri beriem ako tak\u00e9 z\u00e1kladn\u00e9 piliere pre moje vlastn\u00e9 projekty. O\u00a0linkbuildingu som u\u017e p\u00edsal, a teraz sa chcem podeli\u0165 o\u00a0svoj n\u00e1zor na obsah. Ak\u00fd obsah z\u00edskavam \u010cl\u00e1nky na svojich affil weboch by som v\u00a0z\u00e1sade rozdelil do 3 kateg\u00f3ri\u00ed: 1. Informa\u010dn\u00e9 Maj\u00fa zhruba 500-700 slov a\u00a0zameriavaj\u00fa sa na longtailov\u00e9 fr\u00e1zy, ktor\u00e9 vyh\u013ead\u00e1vaj\u00fa <\/p>\n","protected":false},"author":3,"featured_media":571,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ako rob\u00edm obsah | Banksy.sk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/banksy.sk\/ako-robim-obsah\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ako rob\u00edm obsah | Banksy.sk\" \/>\n<meta property=\"og:description\" content=\"Je to asi trochu zjednodu\u0161ovanie a niekde som to u\u017e mysl\u00edm aj p\u00edsal, ale e\u0161te raz to zopakujem &#8211; \u00faspech affil projektu, ktor\u00fd \u017eije z\u00a0organickej n\u00e1v\u0161tevnosti stoj\u00ed na 3 hlavn\u00fdch pilieroch: obsah, linkbuilding a\u00a0rozbor\/h\u013eadanie k\u013e\u00fa\u010dov\u00fdch slov. Samozrejme je tu aj kopec in\u00fdch vec\u00ed, ktor\u00e9 si treba odsledova\u0165, no tieto tri beriem ako tak\u00e9 z\u00e1kladn\u00e9 piliere pre moje vlastn\u00e9 projekty. O\u00a0linkbuildingu som u\u017e p\u00edsal, a teraz sa chcem podeli\u0165 o\u00a0svoj n\u00e1zor na obsah. Ak\u00fd obsah z\u00edskavam \u010cl\u00e1nky na svojich affil weboch by som v\u00a0z\u00e1sade rozdelil do 3 kateg\u00f3ri\u00ed: 1. 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